🌟What is Encharge?

Encharge is a marketing automation platform designed mainly for SaaS companies and online businesses that want more control over how and when they communicate with users.

Unlike simpler email marketing tools, Encharge allows you to build automated workflows that respond to specific user actions—like signing up for a free trial, clicking a button, or viewing a particular page on your website.

At its core, Encharge helps teams create better user experiences through well-timed messages and logical flows, rather than sending the same emails to everyone on a list. It’s especially helpful for businesses that want to move beyond newsletters and build behavior-based communication without needing to write custom code.

🚀 Key Features

1. Flow Builder

Encharge includes a visual automation builder that lets you map out the steps a user should go through. You can drag and drop elements like email messages, wait timers, and decision points to build your flows. It’s not flashy, but it’s clear and easy to follow once you understand the basics.

2. User Behavior Triggers

A standout feature of Encharge is its ability to send messages based on what users actually do. For example, you can set up a flow that sends a reminder if someone signs up but doesn’t complete onboarding. Or, if a user visits your pricing page multiple times, you can automatically follow up with them.

3. Third-Party Integrations

Encharge works with several tools that many businesses already use, such as Zapier, Segment, Intercom, Stripe, and Calendly. These integrations allow you to pull in user data or events from outside platforms, which helps keep your messaging relevant and timely.

4. Contact Segmentation

You can create dynamic segments based on things like user behavior, email interactions, or custom properties. For instance, you might build a segment for users who haven’t logged in within 7 days, or those who have clicked a specific link in an email.

5. Built-in Email Editor

The email editor is simple and clean—nothing fancy, but it gets the job done. You can create automated emails as part of your flows, and use personalization tags to make each message feel more tailored.

6. Team Collaboration

Encharge supports multi-user access and role-based permissions, so team members can work together on flows without stepping on each other’s toes. This can be helpful when marketing and product teams need to coordinate messaging.

💬 User Feedback

I’ve been immersed in the world of email marketing for almost 20 years and have tried all services from mailchimp to active campaign to infusionsoft. And Encharge is blowing my mind.

The best part is the very intuitive interface. The functionality is on par with active campaign and other players. My only gripe is that the forms are ugly and limited. As someone who doesn’t code, I’m struggling with creating beautiful landing pages with Encharge.

I wish there were more options but I’m stuck with code that embeds and looks blah. It’s not a deal breaker of course and I can see myself delightfully using Encharge for the rest of my life.

I have bought and returned two other email marketing services from AppSumo this year. I can say with confidence, something like Encharge is a unicorn. Grab it before it flies and becomes a superstar. Encharge rating of 4.8 and 307 reviews

💰 AppSumo Deal Details

Encharge is currently available on AppSumo with a lifetime deal. This is especially appealing to small teams or early-stage businesses trying to avoid monthly subscription costs. The typical offer includes:

• Lifetime access to the Growth Plan
• Support for up to 5,000 contacts
• Unlimited email sending
• Access to all automation and segmentation features
• Future updates to the Growth Plan
• A 60-day refund policy

It’s a one-time payment, so it’s a low-risk way to try the platform without long-term commitment.

✅ Pros and Cons

Pros:✅

• ✅ Easy-to-use visual automation builder
• ✅ Supports user behavior triggers
• ✅ Works well with popular SaaS tools
• ✅ Helpful support team
• ✅ No coding needed
• ✅ Good value via the AppSumo deal

Cons:❌

• ❌ Slight learning curve, especially for those new to automation
• ❌ Some integrations require third-party connectors like Zapier
• ❌ Email reporting features are basic compared to specialized platforms

🧠 Final Verdict

Encharge strikes a good balance between flexibility and usability. It’s not trying to be the flashiest tool on the market, but it gives you the building blocks to create thoughtful, behavior-driven communication with your users.

If your business relies on user engagement and onboarding, especially in a SaaS environment, it’s worth considering.

The AppSumo lifetime deal makes it even more appealing if you’re looking for a marketing automation tool without the ongoing subscription costs.

It may take a bit of time to learn, but once your flows are in place, they can run in the background and help improve the user experience over time.

ALL APPSUMO REVIEW